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In combatting pollution – one billion lipsticks are thrown away each year, increasing water contamination, says the brand – the first eight lipsticks from La Bouche Rouge have been packaged in leather cases, which Gerlier calls fashion accessories (each case sells for 135 euros with a lipstick included). The refills are eco-friendly: without polypropylene and polyoxymethylene (45 euros for a refill cartridge). On the formula side, La Bouche Rouge is getting rid of endocrine disruptors too.Laureate of the CCI-Cosmetic Valley’s national cosmetics contest, La Bouche Rouge is already attracting the attention of major groups, as the brand is housed in research and production at Helios, the cosmetology research centre of LVMH.

Nicolas Gerlier also pointed out that his brand is the first…